Usability Testing

Usability focuses on optimizing websites to ensure that visitors can effortlessly and effectively accomplish their intended tasks or find the information they seek.

Questioning Usability: Can Users Achieve Their Goals Easily?

A crucial question in defining usability is whether users can easily accomplish their objectives or find the information they need on a website. At a glance, visitors should understand a site’s purpose and navigate it without unnecessary cognitive effort.

Guiding Principle:

Always prioritizing user clarity will significantly enhance visitor satisfaction and usability.

User Experience (UX): Beyond Usability

UX encompasses the entire journey of user interaction with a website. A positive UX at Wesleyan University means visitors have a pleasant, efficient experience with minimal frustration.

Consistency: Enhancing User Experience

Maintaining a consistent user experience across all Wesleyan University websites reduces cognitive load and ensures visitor satisfaction.

Content: Your Site’s Unique Voice

The distinctive content of your department or unit is what draws and retains visitors, setting your Wesleyan University site apart.

Design and Layout: Supporting Usability

Avoiding overly unique layouts helps visitors navigate comfortably without unnecessary confusion, aligning with best practices for usability.

Best Practices: Ensuring Consistency and Usability

Following established best practices ensures a positive user experience and effective usability across Wesleyan University websites.