Crafting an Effective Homepage
Your homepage should instantly communicate the essence and primary focus of your site without requiring visitors to scroll.
Brief Description of Department or Unit
On your homepage, prominently display a succinct description that addresses these key visitor questions:
- What is the purpose of this site?
- What content does it offer?
- What actions can visitors take on this site?
Avoid using a formal mission statement, which may not resonate with visitors. Instead, focus on providing clear, actionable information that orients and engages users effectively. This approach ensures that your Wesleyan University site homepage is inviting and informative right from the start.