Search engine optimization (SEO) can help you improve the online visibility of your website and attract more students by ranking higher in search results.
Here are some SEO tips:
- Keyword research: Understand what your audience is searching for on Google and use those keywords to target in your content.
- Link building: Get external links to your site from authoritative sources, but implement them naturally to avoid penalties from Google.
- Page speed: Optimize your page speed so visitors don’t leave before seeing your content.
- Page URLs: Optimize your page titles, meta descriptions, and URLs to help search engines understand your content and increase click-through rates.
- Images: Optimize your images, which can include search engine optimization tools hidden in the coding.
- Content: Create unique content and pages that highlight your programs and are relevant to your ideal student.
For more information on SEO best practices please visit the Google Search Console Start Guide here.